You can create a lot of lift by knowing how to place accessories on and around your face. For instance, a scarf knotted too low draws eyes down; instead, place the knot between your bust line and your shoulders to draw attention up to your face.
Eyebrows that are not shaped or filled in will make your face dip.
Eyebrows often thin with age, so use an angle brush and eye powder or pencil to fill in brows.
You can also counter the effect by having them professionally shaped and tinted by an esthetician.
Get your hair styled to emphasize your eyes. A great cut that highlights your eyes with bangs, waves, or angles naturally at eye level will draw the eye up.
If you wear glasses, be sure to select a pair that fits your face and emphasizes your eyes as opposed to your cheeks. Experiment with different frames to find what works best.
Small changes go a long way to help you look and feel your best!
(Adapted from 40 over 40 by Brenda Kinsel)